Pharma Sales Mastery

Win and keep the trust of healthcare professionals, from your first call to a full key-account plan, within the rules that govern the UK industry.

Who it’s for

Sales representatives moving into pharma, current reps aiming for senior or key-account roles, and life-science graduates who want a commercial career.

What you’ll be able to do

• Explain how medicines reach patients in the UK: MHRA licensing, NICE appraisal, local formularies and integrated care boards
• Read a clinical trial and present results accurately, using absolute risk and NNT
• Apply the core principles of the ABPI Code of Practice to everyday field situations
• Segment a territory, set SMART objectives and plan where your time does most good
• Run a consultative sales call and handle objections with evidence
• Design a compliant omnichannel customer journey
• Build a key account plan for an NHS organisation

What’s included

• 8 in-depth modules, each with a structured lesson
• 8 module quizzes to check your understanding
• Worked examples and a practical exercise in every module
• About 40 hours of study, at your own pace
• Lifetime access, on any device
• Certificate of completion

How you study

Each module combines a structured lesson with a worked example, a practical exercise and key takeaways, followed by a short quiz. You need 70% to pass each quiz and can retake it as often as you like. Complete every module to finish the course.